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QR Code Geofencing: Engage Customers Where It Matters Most


At ARQR, we’re redefining how businesses connect with customers. QR Code Geofencing combines the simplicity of QR codes with the precision of geofencing to deliver location-aware marketing that’s personal, dynamic, and data-driven. Powered by the Google Maps API, our solution turns every location into an opportunity for engagement.


What is QR Code Geofencing?

A QR code that adapts based on where it’s scanned. Customers get tailored content—like promotions or guides—specific to their location, while you gain real-time insights into their behavior.


How It Works:

Define virtual boundaries (geofences) using GPS coordinates. When customers scan your QR code inside a geofence, they’re directed to customized URLs. Outside the zone? A default link ensures a seamless experience. (User consent for GPS is always required.)


Geofencing Options:

  1. Closest Location Redirect: Automatically link customers to the nearest store, branch, or franchise based on their GPS position. Perfect for multi-location businesses.
  2. Defined Area Redirect: Set specific zones—like a city block or store radius—and assign unique URLs for each. Tailor content to exact locations for hyper-targeted engagement.




Why It’s a Game-Changer:

  1. Targeted Engagement: Deliver deals or info when customers are nearby, boosting relevance and interaction.

  2. Interactive Campaigns: Transform static materials into location-aware experiences.

  3. Real-Time Data: Track scans and foot traffic to refine strategies on the fly.

  4. Customer Insights: Monitor where and when engagement happens to map customer journeys.

  5. Flexible Geofences: Set precise zones and adjust anytime for maximum control.
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  6. Real-Time Analytics: Gain insights into foot traffic and customer behavior with real-time data, allowing immediate campaign adjustments.

  7. Monitor Scan Locations: Track where and when QR codes are scanned to visualize customer journey maps and assess marketing effectiveness.

  8. User Interactions:Collect data on post-scan interactions to understand preferences and tailor future marketing content or offers.

  9. Geofence Triggers: Analyze the frequency and timing of geofence triggers to optimize store layout, event planning, or promotional timing based on customer movement patterns.



Benefits of using QR Code Geofencing:

  1. Enhanced Customer Interaction: Make your marketing interactive and responsive to customer location.

  2. Increased Foot Traffic: Drive more customers to your physical locations with location-specific promotions.

  3. Data-Driven Insights: Use data collected from geofencing to better understand customer behavior and preferences.

  4. Dynamic Engagement: Your marketing becomes an interactive experience.

  5. Drive Traffic: Pull customers towards your physical store with location-based incentives.

  6. Insightful Data: Use geo-data to refine and tailor marketing strategies.


Why Choose ARQR?

QR Code Geofencing lets you connect with customers in a smarter, more personal way. This isn’t just about grabbing attention—it’s about building loyalty through marketing that adapts to where your customers are. With ARQR, you get a platform that’s easy to use, effective, and respects privacy. Your customers stay in control of their data, while you unlock actionable insights to fine-tune campaigns and bring more people through your doors. Start using this technology today and turn every step of their journey into your next opportunity.